Design-Opinions
Who we are
Our company is new, but our people are not.
Our teams bring a wealth of experience from various corners of the design-related research world – and from the market research world at large.
Almost all aspects of project design, set-up, execution, and analysis are personally handled by seasoned experts.
Not everything is done in-house though. Whilst we grow, we partner with companies and individuals who are best suited to help us – so we get the pick of the crop – worldwide.
Who’s at the helm?
Design-Opinions is founded, owned, and managed by Roberto Roncarati. For now, Rob personally manages all projects conducted by Design-Opinions.
Rob was formerly Managing Director of Diagnostic Research – Europe, a creative and innovative division of Kantar / WPP Group. Previously, Rob spent ten years in the US with two forward-thinking research agencies, designing and running projects for numerous high-profile clients. An LSE graduate, specialising in statistics, psychology and operations, Rob is passionate about design, speaks four languages (to varying levels of competence), is a persistent problem solver, an innovator and explorer.
Rob has played a pivotal role in research projects for dozens of clients. Many of these projects were design-related. Amongst the best known of these clients are: Amex, Burger King, Cereal Partners, Epson, GM, Harley-Davidson, Hershey's, Hewlett Packard, Kenwood, Kimberly-Clark, McCann Erickson, Mitsubishi, Nissan, Pfizer, Pioneer Electronics, Porsche Cars, Procter & Gamble, TBWA, Warner Bros., Winnebago, Xerox, Yamaha.
