Styling research and packaging research is not all we do.  Whilst we currently specialise in these, our experience has a far broader base, and we are well equipped to engage in all manner of market research projects.

Some of these projects still fall under the heading of design research.  These relate less to the styling/aesthetic and communications aspects, but more to a variety of other issues, such as:

  • Feasibility, pricing, sales forecasting
  • Functionality, features, trade-offs
  • Naming
  • Category usage and attitudes
  • Placements, road tests, and other evaluative studies

Other projects fall outside the heading of design research.  To avoid confusion, these projects are generally run under the name of our sister company: Roncarati Research.  Here are some examples of what we can provide in all manner of different business sectors:

  • Customer satisfaction studies
  • Communications research
  • Brand image and brand equity studies
  • Advertising research