Design-Opinions has driven the development of cutting edge survey technologies to make the Online Styling Clinic a practical reality.

At the heart of the Online Styling Clinic is an ability to view product images in a life-like and intuitive manner.  On most studies, this includes:

  • The ability to view products from different angles, generally by rotating the product through 360°
  • The ability to focus on specific pre-determined aspects of a product
  • The ability to see competing products side-by-side
  • The ability to view alternative versions of a product or feature side-by-side

In addition, survey participants are kept engaged by a well-structured Q&A interface that uses a variety of different approaches to questioning – often involving drag-and-drop techniques and sliding scales (as opposed to simply clicking on radio buttons), pop-up windows as reminders, and other innovative techniques

The benefits of this approach are considerable.  Here are just some:

  • More engaged respondents and hence substantially higher quality of response and data collected
  • Ability to record additional information on respondent behaviour, without direct questioning, such as which images draw most attention
  • Considerably lower costs than classic “live” styling clinics, hence greater sample sizes and market reach
  • The ability to test prototypes from CAD screen output instead of a producing three-dimensional models