Our bespoke styling research can be categorised into the below three categories.

Quantitative evaluations of existing products and prototypes are generally handled in a clinic environment – either live or online – where participants are given the opportunity to evaluate the products or prototypes in front of them from a variety of angles. Generally, these are comparative evaluations involving a number of alternatives and/or competitive offerings within the same product category.  These tests work just as well for small items, such as wrist watches, up to large items, such as cars or even mobile homes.

Styling research can, of course, take on many different forms.  Conceptual research is a big area.  Generally this is handled via focus groups or in-depth discussions.

Please click on the below links for more information on methodology.

Design Opinions evaluate styling and packaging of prototypes, finished products, and most other two or three-dimensional stimuli
Design Opinions evaluate styling and packaging of prototypes, finished products, and most other two or three-dimensional stimuli
Design Opinions evaluate styling and packaging of prototypes, finished products, and most other two or three-dimensional stimuli