Our bespoke packaging research adopts similar methodologies to our bespoke styling research, so, as such, can be categorised into the same below three categories.

Quantitative evaluations of existing packaging is generally handled in a clinic environment – either live or online – where participants are given the opportunity to evaluate the packaging in front of them from a variety of angles.  Generally, these are comparative evaluations involving a number of alternatives and/or competitive offerings within the same product category.

Just like styling research, packaging research can, of course, take on many different forms.  Many of these will require alternative methodologies in particular if physical interaction with the packaging is required.

Please click on the below links for more information on methodology.

Design Opinions evaluate styling and packaging of prototypes, finished products, and most other two or three-dimensional stimuli
Design Opinions evaluate styling and packaging of prototypes, finished products, and most other two or three-dimensional stimuli
Design Opinions evaluate styling and packaging of prototypes, finished products, and most other two or three-dimensional stimuli